Write up the menu in a clear and attractive manner so that Customers can easily understand and imagine what you will cook them. Specifically 3 things help: (a) A concise name for each dish, (b) A description for each dish on a separate line underneath the name of the dish, and (c) Use a row space between dishes.
See 2 examples below:
Winter Citrus Salad
Tangerines, Grapefruit and Oranges tossed with a Sherry and Honey Vinaigrette
Pan Seared Diver Scallops over a Yukon Mash
Also - you may want to offer the customer several dish options for each course, and have them choose the one they like. You can do this, but need to have just the one price - similar to a fixed price menu in a restaurant. You could detail this as follows:
MAIN COURSE (choose 1)
Braised lamb shanks with winter vegetables
Seared scallops with Saffron Risotto
Crispy Skin Duck Breast over Dijon Mash and Buck Choy
Finally - put yourself in the customers shoes – if you expect people to spend $80 to $150 per head on a dinner, take the time and care to write up your menu nicely so that people can see the value.
Remember - unlike a restaurant where potential customers can look at what other diners are eating, in an online environment, customers rely on the description in your menus and the photos you provide. A higher level of description is required.